Full Hybrid: a mixed online + on-site format to reach more contacts
Even with the gradual return to face-to-face events we will continue to provide the digital component by integrating it into the onsite format.
This will allow us to offer to the sponsoring companies the plus of online participations and related contacts, which otherwise would be lost.
Hybrid Events: the permanent turning point for B2B events
We believe that “Hybrid Events” will be the “new normal” for B2B events and tradeshows, featuring conferences, demo areas, matchmaking initiatives such as those organized by us.
The plus provided by the on-line format won’t be missed after the restart.
FROM REACH TO LEAD
BENEFIT FROM BOTH FORMATS
It is now clear that digital events have the capability to multiply the number of participants and contacts (“reach”) compared to the on-site event. On the other hand, the on-site event has among its strengths the greater quality of networking and the possibility of exploiting the exhibition and demonstration points.
FROM REACH TO PROSPECT, A WELL ORGANIZED PATH
Our Hybryd Events provide a path specifically designed to gather both physical and virtual visitors (reach), transform them into profiled contacts (leads) to be involved in meeting opportunities such as matchmaking and thematic groups (close-up meetings), where companies have the opportunity to meet them directly.
INCREASE ROI (RETURN OF INVESTMENT)
Getting the contacts registered to a specific session in which you delivered the speech, getting twice the contacts compared to the in-presence only format and getting lower rates are all factors leading to a much higher ROI. Furthermore, in “hybrid” events companies can decide in time whether to attend physically and / or digitally and therefore the related level of economic investment.